Logo
One mark, every city.
Doobie leads with one logo — a stacked “D” over the DOOBIE wordmark. There’s no separate city lockup: when a city needs naming, set the city name in Archivo Black above the logo. The mark ships in three variants; pick the one that fits the surface.
Naming a city
Color
Green & gold, grown up.
A deep herbal green and an antique membership-card gold, on warm cream and a near-black. Green is the spine; gold is for calls to action, accents, and eyebrows.
Typography
Three faces, one voice.
All three are open-source on Google Fonts. Bebas Neue for display headlines, Playfair Display for body and italic subheads, and Archivo Black for eyebrows.
Headlines. Tall condensed caps — set the whole line, no italics, no decorated words.
Real events. Real people. Real perks.
Running copy and italic subheads (italic 400 for the softer lines). A warm editorial serif.
Doobie is a members-only community for cannabis taste makers. Real events, real people, real perks — in your city.
And the italic subhead carries the softer line.
Small all-caps labels — letter-spaced 0.25em and compressed horizontally for the stamped look.
Members-only · Cannabis taste makers
Voice & tone
How Doobie sounds.
Doobie sounds like a wine club for weed people who actually know their stuff — sophisticated and a little cheeky, never stoner. Warm and in-the-know, closer to a supper club than a dispensary. Confident, never try-hard; playful, never juvenile.
Headlines run in Bebas Neue and rotate — the hero pulls a fresh line on each visit — so the voice lives in the writing, not in any one decorated word. Set the whole line; never italicize a payoff word.
Your weed friends are about to get jealous.
Imagery
People & ambiance, never product shots.
People, not product
Show the room — gatherings in golden light, hands and glassware, real conversation. Supper-club energy, never dispensary shelves.
A warm film grade
Tie everything together with a consistent warm grade: slightly lifted blacks and a green-and-gold cast across mismatched sources.
Cannabis is seasoning
A pre-roll in hand or smoke in golden light is welcome — but people and moments lead, never the product.
Contact
Using the Doobie brand?
For press, partnerships, or brand-use questions, reach Chrissy. Tell us what you’re making and we’ll help you get it right.
chrissy@joindoobie.com